Mutual Social Responsibility – Brands and Consumers Unite

Major PR firms like Edelman are realizing that Corporate Social Responsibility (CSR) needs to be more than a sideline activity for their clients if they want to remain competitive for consumer mindshare. Issue leadership now has to be part of a company’s ‘brand persona’ – which the leading brands demonstrate (Starbucks, CNN, The Body Shop, etc.). Corporations must now collaborate with their consumers to be part of the new global citizenship.

Edelman has launched its goodpurpose™ site to describe how brands and consumers can come together for mutual social responsibility.