Measure Your Impact with PROI™

Our customers told us that they are overwhelmed and overloaded by information and requests for contributions, and that they can't easily find organizations doing effective work on issues they care about most. So they don’t give.

Individuals easily understand the return on their contributions to candidates and electoral organizations because there is a winner and a loser in elections. It has been difficult, though, for individuals to understand the "value" of their contributions to progressive organizations like think tanks, leadership institutions, or advocacy organizations.

In response, New Progressive Coalition partnered with SVT Group and we have spent the past year developing our proprietary Political Return on Investment (PROI)™ methodology so that individuals can understand the impact of their progressive giving. In other words, PROI™ helps make visible to donors the currently invisible work of organizations. Our PROI™ methodology was specifically designed to help individuals improve their political investment choices and promote accountability among political organizations. Our PROI™ methodology also encourages political innovation by making individuals comfortable with taking risks on new leaders and ideas.

The PROI™ methodology quantifies data submitted by organizations across the sectors that make up a political movement, an approach aimed at breaking down traditional issue silos. The metrics and indicators developed for the PROI™ methodology were evaluated and rigorously tested by a group of leading political investors and organizations and over 600 hours were spent creating PROI™ and eliciting feedback from around the country.

Our PROI™ takes into account the best of traditional Social Return on Investment (SROI) analysis, and improves on it by simplifying the reporting requirements. Organizations are able to easily complete the PROI™ process and donors are able to digest the analysis.

Unlike traditional SROI, however, the PROI™ of an organization is determined based on an organization’s specific goals and strategies, and not against any subjective political values. In other words, the methodology helps people find organizations creating the political change they are seeking, regardless of what that change may be.

NPC is currently using PROI™ as the methodology behind our flagship product: Political Mutual Funds. More to come on these funds later this week ...